Scientific Marketing Attribution powered by Causal Inference

Discover which channels actually cause conversions, not just which ones correlate with them.

curl -X POST https://api.causalattribution.com/api/v1/attribution \
  -H "X-API-Key: YOUR_API_KEY" \
  -d '{
    "touchpoints": [...],
    "attribution_model": "data_driven"
  }'

The Problem with Traditional Attribution

โŒ Correlation-based

"80% of customers who converted saw a Facebook ad"

  • Confuses coincidence with causation
  • Ignores selection bias
  • No statistical testing

โœ… Causal Inference

"Facebook ads increased conversion probability by 15%"

  • Uses academic causal inference methods
  • Controls for bias and confounding
  • Confidence intervals & p-values

Why Causal Attribution?

๐Ÿ”ฌ Scientific Rigor

Uses peer-reviewed causal inference methods:

  • PC Algorithm (causal structure discovery)
  • Propensity Score Matching
  • Doubly Robust Estimation
  • Instrumental Variables

๐Ÿ’ฐ 60-75% More Affordable

Professional-grade pricing that's competitive:

  • Starter: $99/month (50K touchpoints)
  • Professional: $299/mo (250K touchpoints)
  • Business: $799/mo (1M touchpoints)
  • Enterprise: Custom pricing

โšก Production-Ready

Built for scale and reliability:

  • < 5 sec for 100K touchpoints
  • Handles millions of touchpoints
  • Automatic chunking for large datasets
  • Comprehensive error handling

๐Ÿค– AI Agent Ready

Optimized for AI agent integration:

  • OpenAI GPT-4 function calling
  • Anthropic Claude tool use
  • LangChain compatible
  • Custom agent frameworks

๐Ÿ“Š 7 Attribution Models

Choose the right model for your needs:

  • Data-driven (causal inference)
  • Shapley (game theory)
  • First/Last-touch, Linear
  • Time-decay, Position-based

๐Ÿ”ง Any Language

REST API works with any tech stack:

  • Python, JavaScript, PHP, Ruby
  • R, Java, C#, Go
  • No SDK installation required
  • Complete code examples

Transparent Pricing

Professional-grade causal attribution that's significantly more affordable than competitors.

Starter

$99/month

  • Up to 50,000 touchpoints/mo
  • 1,000 API calls/mo
  • All 7 attribution models
  • Email support
  • API documentation access

vs $399/mo (Windsor.ai)

75% more affordable

Business

$799/month

  • Up to 1M touchpoints/mo
  • 20,000 API calls/mo
  • Custom attribution models
  • Phone & email support
  • Technical account manager
  • Quarterly business reviews

vs $2,500/mo (Rockerbox)

68% more affordable

Enterprise

Custom pricing for 1M+ touchpoints/month. Includes dedicated support, SLA guarantees, custom integrations, and white-label options.

Starting at $1,500/month ยท Contact us for pricing

All plans include: Scientific causal inference methods โ€ข Propensity Score Matching โ€ข Doubly Robust Estimation โ€ข Real-time API access โ€ข 99.9% uptime SLA

View Detailed Pricing โ†’

Who Uses Causal Attribution?

Marketing Teams

Understand true channel effectiveness without needing a PhD in statistics

Data Scientists

Access production-grade causal inference without building it yourself

AI Agents

Automated marketing optimization with OpenAI, Claude, or LangChain

Analytics Platforms

Embed causal attribution capabilities into your existing tools

Get Started in 3 Steps

1

Get Your API Key

Email durai@infinidatum.net with your use case

2

Prepare Your Data

Customer journey touchpoints with timestamps and channels

3

Make Your First Request

Call the API and get causal attribution results in seconds

Ready to Get Started?

Get your API key and start analyzing attribution today

Email: durai@infinidatum.net

Response Time: 24-48 hours

GitHub: github.com/rdmurugan/causallm